Who and where are your customers? Demographics are the makeup of
the targeted population, in regards to age, sex, education, location,
number of household, income, and other factors.
Websites
Databases
Reference USA Lists individuals and businesses by phone number, address,
and more. Create a list of businesses by various categories all
within a specific geographic area.
Reading List
County
and City Extra, 2004: Annual Metro, City, and County Data
Book by
Deirdre A. Gaquin.
2004. (R317.3 COU 2004).
Includes data from the 2000 U.S. Census. It provides demographics
for every state, county, metropolitan area, congressional district,
and city over 25,000 in the country.
Community
Sourcebook of County Demographics. 2004 (R304.6 COM 2004).
These two volumes provide a variety of demographic information by zip code or
county for population, families, households, income, race,
age, and spending potentials.
The
American Marketplace : Demographics and Spending Patterns. 2003.
(R658.83 AME 2003).
Designed for easy use, The American Marketplace gives readers
a population profile of the United States in one handy volume.
Its 255 tables are organized into nine chapters on education,
health, housing, income, labor force, living arrangements, population,
spending, and wealth.
Editor & Publisher
Market Guide. 2005. (R658.3 E23M 2005).
Offers market surveys of all US and Canadian cities where a daily
newspaper is published.
Lifestyle
Market Analyst. 2004. (R658.834 LIF 2004).
A tool to identify lifestyle profiles for certain markets. Included
are Metro Washington and Montgomery County data.
The
Who, What, and Where of America : Understanding the Census
Results by Martha Farnsworth Riche. 2003. (R 304.6021
WHO).
Includes detailed information
gathered from the 2000 census. Data are included for every state, county,
and metropolitan area, and for every city with a population
of 25,000 or more.
The M-NCPPC Census Update Survey provides
the most current look at population, household
income, education, commuting, and more. As rapidly changing demographics shape
Montgomery County’s profile, the survey results
will help planners understand the underlying
components of change, such as aging baby boomers,
new immigrant households, and minority
suburbanization.
