Keenan Towns, Trusted Spirits

Trusted Spirits, co-founded by Keenan Towns, is one of the only beverage suppliers that focuses solely on developing celebrity and influencer wine and spirits brands.

Their debut brand, INDOGGO Gin, was created by entertainment icon and hip-hop legend Snoop Dogg.

Keenan Towns is a native Washingtonian, growing up in Carver Terrace Northeast DC. He currently resides in Montgomery County with his wife and two children. Prior to co-founding the Trusted Spirits LLC, Keenan spent a total of eight years at Diageo North America, the global leader in beverage alcohol. Keenan was responsible for managing Zacapa Rum, Deleon Tequila, Tanqueray Gin and Cîroc Vodka brands for Diageo in the US. During his tenure he grew the Cîroc brand to 2 million cases and also managed certain relationships between Diageo and many of Diageo’s more significant celebrity endorsers, thus being instrumental in building many of these Diageo (celebrity endorsed) brands. Prior to Diageo, Keenan spent 17 years owning and/or managing various advertising and promotional agencies, both within and outside the beverage alcohol industry representing notable brands such as Hennessey, Moet, Absolut, Jamison, Avion, and Martell. He considers himself a marketing guy first and a spirit’s guy second. Recognizing that every great brand must have a great story and great execution.